For this continued part of 'championing the underdogs' we were given the task to write our own brief. I wanted to ​continue with ketchup as my underdog and create a unique ketchup brand with a food van that would be appreciated around the world. 

 

Sos Tomat started with an obsession with ketchup, but also feeling as though it wasn’t appreciated enough around the world. That’s when ‘sos tomat’ was born a ketchup brand that celebrates it’s diversity and strives for its acceptance in all cultures.