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We were given the brief to create a boutique 'sleep retreat' concept with 20x rooms. The primary target audience needs to be young professionals in any capital city, that have experienced life in the rat race. We were asked to launch an identity system and website as a minimum for the unique concept.
Noctora is an immersive sleep experience designed by experts to let senses take over for a sound nights sleep. Studies show that nearly 60% of young professionals aged 18-35 struggle to fall asleep because their minds won't switch off, often due to memories and flashbacks replaying in their heads. this is supported by scientific research, which shows memory sorting and storing occur whilst your asleep or trying to sleep.
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