Online for Good is a social cause campaign tackling digital poverty by promoting digital inclusion for vulnerable communities. The brand identity is bold, vibrant, and full of energy , balancing the seriousness of the issue with with sense of hope and action. onlineforgood.co.uk
Online For Good is a bold campaign tackling digital poverty, because in today’s world, internet access isn’t a luxury, it’s a lifeline. From students to job seekers, too many are excluded from opportunity simply because they’re offline. With a bright, optimistic visual identity, we reframed the issue to spark action and hope. Online For Good isn’t just a name, it’s a promise to close the digital divide for good.
Our vibrant poster series brings hard-hitting truths to life, with colour, impact, and purpose. Designed to stop you in your tracks, each poster shares powerful stats and real-world statements about digital poverty, showing the urgency behind the mission. They’re not just eye-catching, they’re conversation-starting. Because sometimes, the brightest messages shine light on the darkest gaps.
Through our partnership with Deliveroo, we’re transforming everyday moments, like waiting for your dinner into opportunities to tackle digital poverty in real-time. Because while your food is on the move, someone else is still stuck waiting, for access, for opportunity, for connection.
Together, we’re making sure help arrives just as fast. Donate while you wait. #DeliverChange
In an unexpected but bold partnership, Online For Good has teamed up with Tinder to shine a light on digital poverty. Why Tinder? Because swiping is second nature, and we’re using that familiar action to tell unfamiliar stories. By presenting real struggles through fictional profiles, this campaign makes invisible barriers visible. It’s a bizarre affiliation with a serious mission: turning quick gestures into lasting impact. Awareness is just the beginning, every swipe opens the door to empowerment, inclusivity and accessibility.
